With the passing of his father Mike used the devastation he was experiencing as motivation to chase his new ambition and become an endurance athlete. Often life throws us curve balls and it's how we react to them that shapes us. Mike chose to not let them take him down.

Client: naturamarket.ca

Directed by: Rj Bruni

Production House: Inmist Studio

Produced by: Dawson Friesen

Edited by: Adam Combs & RJ Bruni